Here's what you may have missed in the world of ecommerce.

Have you ever had a personal friend refer someone to your store or to you directly for your services? What if you have five friends like that? What if you had dozens?

That’s the appeal of affiliates marketing: other sites who send traffic your way in exchange for a cut of the sales. If you’re paying them through commission, there’s virtually no risk involved, and you get the advantage of tapping into new markets you wouldn’t otherwise have access to.

Affiliate marketing can have some impressive effects on your bottom line, so it’s worth exploring. That’s why this week’s Divvit Digest compiles a list of the latest news articles on the best friends money can buy!

1. How to Optimize an Affiliate Marketing Program for Profitability

The ConversionXL blog is always dependable for accurate and actionable optimization advice, so when they write about affiliate marketing, it’s worth a look. This long-form guide article first covers the basics of affiliate marketing before diving into the best practices, complete with up-to-date statistics and graphs to back up their points. You’ll also find pull-out quotes from notable digital business owners, explaining what worked for them in their own words.

2. 3 Affiliate Marketing Strategies 2017 Holiday Retail Season

When it comes to ecommerce, it’s never too soon to start preparing for the winter season buying rush, and Digital Commerce 360 reminds us the holidays are fast approaching with their recent article. Sandrine Thompson, the Strategy & Insights director at CJ Affiliate, took a look at the figures from the 2016 season and shares her forecast of what to expect in 2017. Honing in on affiliate marketing specifically, Thompson’s tips are truly expert advice, and even if you’ve been doing affiliate marketing for years, there’s still some fresh insights to be found here.

3. How to Get Into Affiliate Marketing

Are you new to affiliate marketing or still wondering whether or not it’s worth it? This article from The Balance quickly summarizes and expands upon three clear-cut benefits so you have a sturdy frame of reference before making your decision. Bear in mind this article is a bit simplistic; it’s mainly aimed at those who know very little about affiliate marketing, but are considering it seriously.

4. Are You Paying Affiliates Too Much?

Perhaps the biggest drawback of affiliate marketing is, well, the faulty data; it’s not uncommon for an affiliate to overcharge you based on what they perceive as an assisted sale. Contesting each and every sale can be a problem, but so can paying multiple affiliates for the same sale, or overpaying one because the data is ambiguous. In our article, we offer the perfect solution to protecting your bank account from from faulty data, so you can take advantage of affiliate marketing’s perks without its drawbacks.

Matt Ellis

Freelance Content Creator
Matt is a freelance online content creator, specializing in eCommerce, content marketing, and web design. For over a decade he’s been sharing his industry knowledge through ebooks, website copy, and blog articles, just like this one.
Matt is a freelance online content creator, specializing in eCommerce, content marketing, and web design. For over a decade he’s been sharing his industry knowledge through ebooks, website copy, and blog articles, just like this one.