Here's what you may have missed in the world of ecommerce.
“Come one! Come all! Step right up and see how our humble wares can improve your life!” That’s what your position on SERPs (search engine results page) is saying to idle browsers, and the higher your rank, the more inclined they are to listen.
Ecommerce SEO is a vital means for attracting business for every online store, but it takes more than just quality products and sensational deals to get noticed in a Google search. SEO is a completely separate discipline than business, sales and even digital marketing. For many entrepreneurs, it can be a confusing thorn in their side… so we wanted to help ease the learning curve.
In this week’s Divvit Digest, we collect 5 of the best, most recent articles on ecommerce SEO from across the web. So step right up, friend, step right up…
SEO is confusing… so confusing, even the experts have their blind spots. That makes it a bit foreboding if you’re coming at it not knowing anything. So, what better way to learn the basics than a easy-to-understand infographic? The news site Ecommerce Nation posted this great infographic just a few days ago. It covers some of the most complicated aspects of SEO in a way even beginners can understand.
Ready for more advanced SEO techniques? Are you familiarized with jargon like “long-tail keywords” and “backlinks”? Our own article on expert SEO tips takes the discussion to the next level. First outlining the 7 most common ecommerce SEO mistakes, the article continues on to give 7 solutions and expert advice on making the most of your SEO potential. These are the real deal — none of that generic, copied-and-pasted SEO tips.
When it comes to ecommerce SEO, there are few names better trusted than Yoast. The company behind the popular (and effective) SEO plugin for WordPress gives their advice on SEO in the form of a 27-item checklist. Specifically targeting ecommerce sites, this article gives a quick paragraph lesson for 27 key areas of an ecommerce site, such as product reviews, calls to action, about us, shopping carts and more.
It’s some comfort that you’re not alone dealing with SEO. Even if your company isn’t big enough to hire your own SEO specialist, there’s still countless ecommerce tools to help you do it yourself. One of the most famous is Moz Pro, a company that has built its reputation on SEO advice for the last 9 years. Moz Pro is a fan favorite for ecommerce SEO, so read our review to see if it’s the right tool for you.
Feeling overwhelmed yet? You can always hire a secondary service to handle everything for you. The blog topseos make it their business to research and verify the best digital marketing agencies available; they do most of the digging so you don’t have to. If you’re looking to outsource your SEO, check out their list of the best SEO agencies — up-to-date as of this month.