Here's what you may have missed in the world of ecommerce.
In this week’s roundup, we’re going to talk about emails, one of the most useful and profitable marketing avenues available for online stores. More targeted than advertisements and more personal than social media, emails provide a direct line to your customers; a conversation that’s just you two, and one that can even be customized to their particular tastes.
That’s what makes email marketing truly effective for generating business, statistically speaking. Confirmations, notifications, cart reminders, or even just a friendly “hello,” emails can be tailored to any business or strategy.
But it’s because they’re so effective that the trends change rapidly. Innovative companies are coming up with better methods of email marketing every day, so you need to stay up-to-date if you want to keep your emails out of the junk folder.
Here’s the latest on email marketing best practices from around the web:
Move over MailChimp. As part of its new suite of business tools, Microsoft Connections marks the tech giant’s entry into the world of email marketing. Their web-based application — available through Microsoft’s Office 365 First Release, targets an affordable solution to SMBs, with all the typical features you’d come to expect from an email campaign manager. Read Tech Crunch’s coverage of their new tool, as well as its sister applications for invoicing and listing management.
Short and sweet, our pocket guide explains practically everything you need to know about email marketing in a 10-minute read. It covers the main types of emails you’ll send, the tools you’ll need, and five techniques proven to get results based on the latest studies. We wrote this both to establish a foundation for beginners and share new insights with experts.
If you’re not ready for advanced email marketing tips, Business.com’s overview guide is a great way to get your feet wet. Updated at the end of July 2017, this introductory guide covers all the basics you need to know to get started, in a succinct and easy-to-understand manner that informs without talking down to the reader. While experienced email marketers won’t find anything new, this guide is a great first step for beginners.
With something like email marketing, it’s better to see the best practices in action to help you understand them. The problem with finding examples, though, is that trends change rather frequently, with newer and better techniques coming onto the playing field every so often. Luckily, Hubspot’s latest list is hot off the presses, giving you some of the freshest and most modern examples of email marketing done right.
While there’s plenty of email tools out there, CartStack hones in specifically on cart abandonment emails. The system monitors when shoppers abandon their carts, then sends them a email, which you can customize using professionally designed templates. The results all point towards its success — it even comes with a $1,000 guarantee — so check out the details in our review to see how you can take advantage of it.