Here's what you may have missed in the world of ecommerce.
This isn’t your parents’ advertising landscape! In today’s digital market, an endorsement from a YouTube vlogger could earn more sales than one from an Olympic athlete. That’s the basis of influencer marketing: promoting your products through cultural personalities on social media and blogs.
But as a new form of marketing and advertising, there are new rules to follow. Traditional businesses may have trouble adopting this unfamiliar method, and young startups may not have the experience to know how.
Nevertheless, influencer marketing is still settling in as a marketing staple, so one way or another your best bet is to learn how to do it. That’s why in this week’s Divvit Digest, we bring you 5 of the most recent articles on influencer marketing best practices.
If you’re still not fully convinced about the power of influencer marketing, let Forbes clear things up for you. This article conveys the opinions of Amisha Gandhi, Head of Global Influencer Marketing at technology company SAP. It explains, in no uncertain terms, how influencer marketing goes beyond the limitations of standard PR to become something more powerful, especially for the tech industry.
Our recent feature on influencer marketing hones in the specifics for ecommerce. Different industries will take different approaches to partnering with influencers, and ecommerce has its own array of best practices. Read our article to learn how to go from a stranger to a business partner with powerful social influencers in just 4 simple steps.
This Entrepreneur article gets down to brass tax. Author Kristina Libby breaks down the standard costs for influencer marketing and how to know if you’re paying too much. This article presupposes you’ll be paying for an agency to help, although she does touch on options for smaller startups near the end.
Without a doubt, BuzzSumo is one of the most popular tools for influencer marketing. This multi-purpose tool allows you to discover the best influencers for you by filtering searches by any number of relevant criteria — number of shares, number of followers, frequency of posting — and further broken down by social network, date, or topic. On top of that, it also has additional functions for alerts and monitoring competitors. Read our review to see how it works.
Influencer marketing has blossomed so quickly in recent years, it’s already establishing its own subcategories. The latest of which is micro-influencer marketing, which deals only with smaller niche-specific influencers. If you want to try concurrent influencer marketing techniques or if your business will benefit more by targeting niche markets, read this Buffer blog article on reaching out to micro-influencers.