Optimization doesn’t get enough credit. For improving your ecommerce conversion rate, optimization is the best solution when you’re working within a tight budget — all too relatable to most of us. Among the ecommerce tools for optimization, Crazy Egg is a popular choice, but it also receives mixed reviews from its users. We wanted to see for ourselves, so this week, Divvit Reviews… Crazy Egg.
What Does Crazy Egg Do?
Co-founded by digital marketing mastermind Neil Patel, Crazy Egg is a form of analytics that focuses on customer interaction with the screen — specifically click- and scroll-tracking. This optimization tool collects real usage data that shows how frequently users click on each area of the screen and how much time they spend on different sections of the scroll. The data is represented by “maps,” visual overlays that show user behavior superimposed on your existing screens.
Its usefulness lies in providing analytical data so you can optimize your site designs and, specific to online stores, increase your ecommerce conversion rate. These so-called “x-ray glasses” reveal concretely what your shoppers are doing behind-the-screens.
You can collect directly applicable data like which visual cues your particular customers prefer, which navigation methods are most popular, which areas of the screen to place your most and least important elements… anything related to screen visuals or clicking, really.
Because it uses real customer data, Crazy Egg lets you personalize your site to your unique customers’ preferences and expectations. When used skillfully, you can even custom-design your site to gently guide shoppers through the ecommerce conversion funnel.
On the other side of the coin, Crazy Egg also reveals problems and unsuccessful strategies in your design. If one of your call-to-actions isn’t working or if no one scrolls down far enough to see a certain call-to-action, Crazy Egg will let you know. Even sites that perform well can benefit from a periodic “check up” with ecommerce tools like this one.
- The Heatmap Tool represents how frequently visitors click on a given area using a traditional heat map that looks like infrared vision. The spectrum of colors (red is popular, blue is not) makes it easy to understand a screen’s most active areas.
- The Scroll Map works the same way as the heatmap tool, but measures areas of a scroll, i.e., how far down users go.
- The Overlay Report is a mix between analytics and screen-mapping, with technical data on the number of clicks and user segmentation. The reports are hidden in expandable boxes for individual sections on a screen.
- The Confetti Map allows you to filter the data (displayed as “confetti” dots scattered across the screen) based on which referral they arrive from. This sheds some light into your marketing channels’ Returns on Investment (ROI), which, as we explained before, saves you money by revealing the most fruitful avenues to spend your marketing budget on.
- The Recordings Feature allows you to replay customer interactions with your site so you can watch exactly where your customers are getting stuck when they use your site. These pain points can help you spot problems and correct them for a fluid UX. Watching a replay of how your customers interact with your site is the next best thing to looking over their shoulder as they navigate.
- A/B Testing that is a lot simpler than it probably has the right to be: the A/B test builder allows you to create tests in a few minutes by simply installing a short script on the site you want to test, and selecting the element that you want to test on your site. Boom, done.
- Free trial for 30 days on all plans. If you’re not satisfied within the initial 30 days, you can cancel your account and owe nothing.
Crazy Egg Pros and Cons
- Directly applicable data allows you to optimize your ecommerce conversion rate
- Enables data-driven design changes rather than guesswork
- Reveals insight into ROI on different marketing campaigns
- Limited features: other similar ecommerce tools offer mouse-tracking and more detailed attention-mapping
- Customer service is lacking for Basic and Standard plans.
Whom Does Crazy Egg Help Most?
Crazy Egg is linked intrinsically with your site’s visual design, so it’s only useful insofar as your involvement in the actual site design. This makes its useful to executives who take a hands-on approach to design, and designers who pay close attention to the business side of things.
On the down side, its limited features mean you’re only getting a portion of the ecommerce analytics you need. That’s not necessarily a deal-breaker, though; you can also complement it with other more in-depth ecommerce tools for analytics.
The big advantage of Crazy Egg is that its methods are easy to understand. The visualization of the maps shows your site’s data in a way that’s instantly comprehensible, far better than a bland list of numbers.
To narrow it down, Crazy Egg works best for:
- small companies where the responsibilities between designers and marketers are blurred
- companies that prefer user-friendly analytics over more robust but confusing ones
Crazy Egg promotes its “Plus” package as the best value and most popular, but has larger and smaller options to fit different companies’ needs.
Crazy Egg: Final Verdict
On the one hand, Crazy Egg offers a type of analytics that every online store needs. On the other hand, it offers only this one type of analytics.
To break it down, you have different types of people who process information differently. For some people, a long list of numbers and statistics are fine. For others, the visuals of Crazy Egg let them understand the data better than other related ecommerce tools. If you find yourself drawn to the aesthetics of Crazy Egg, that alone could make it worthwhile.
No matter what, Crazy Egg works best in conjunction with a more complete analytics tool. It’s far from a standalone tool when it comes to ecommerce analytics, and completely negates areas specific to ecommerce, such as Average Order Value, Cost per Order and performance along the conversion funnel.
For click-mapping, though, it’s a powerful tool and definitely worth considering as a support tool in a wider analytics stack.