If you’re looking for ecommerce tools to help with either WooCommerce inventory management or Shopify inventory management, Sellbrite is a name that often comes up. They tout themselves as the “#1 multi-channel ecommerce software on eBay, Amazon, and more,” but is that number 1 ranking deserved? Today, Divvit reviews Sellbrite.

What Does Sellbrite Do?

Sellbrite is an inventory management tool that synchronizes products, shipping and listings across the most popular ecommerce channels and allows you to manage them all under a singular dashboard.

To put it simply, Sellbrite lets you manage and organize all your ecommerce channels from one place, so you don’t have to frantically go back and forth between all your sites. While that’s the basic gist, there’s also extra features like automatic updates and reusable templates, all designed to save you time.


  • Multi-channel synchronization lets you monitor and manage your listings from one place.
  • Ecommerce inventory management dashboard shows available, reserved and on-hand stock levels throughout all your warehouses.
  • Integrates with Shopify, WooCommerce, Amazon, eBay, Etsy, Magento, Bigcommerce, Newegg, Rakuten, Sears and Walmart.
  • Automatically updates stock levels and prices on all channels in real time, 24/7.
  • Print shipping labels directly in the app using the lowest discounted USPS rates.
  • Integrates with FedEx and UPS as well, and supports SmartPost and SurePost labels. Also integrates with ShipStation for even more hands-on control of shipping.
  • Creates reusable listing templates to save time when transferring product listings from one site to another.
  • Updates made through Sellbrite update automatically on all channels.
  • Unifies data from all channels for singular sales reports, which you can export to CSV.
  • Automatically routes shipment orders to the correct fulfillment centers.
  • Customizable rules for ecommerce inventory management allow you to highlight heavy stock, keep a reserve and even simulate scarcity — which is a big deal, as we explain in this article on the Scarcity Principle.
  • Sends tracking number directly to corresponding channel after shipment.
  • Access to API for automating a variety of tasks
  • .Integrates Fulfillment By Amazon (FBA) for Amazon and non-Amazon orders alike.
  • Filters products by channel, product category or customizable tags.
  • Allows customizable HTML for eBay.

Sellbrite Pros and Cons


  • Works with the major ecommerce tools and platforms.
  • Excel-like interface is easy and organized.
  • Uses lowest discounted USPS rates available so you always get the best shipping deals.
  • Customer Service. Current clients and reviews rave about Sellbrite’s fast and effective customer service. One look at the fun gifs on their About page tells you they’re a company that understands people. However, there are occasional reviews complaining about customer service, but in our personal experience we found it quite helpful.


  • Price. With the smallest plans starting at over $200 a month, this is not the kind of app your can experiment with to see if it works outside of the free trial.
  • Limited integration. Sure, it works with the big guns of ecommerce platforms, but smaller retailers might thrive on the less popular platforms, meaning Sellbrite won’t be much use to them.

Who Does Sellbrite Help Most?

It’s not about Sellbrite being good for either small or big businesses; it’s more about how many channels a brand operates on, and which ones. Small companies could have dozens of well-known venues, big companies could thrive on just a single obscure one.

So, essentially, Sellbrite is designed for companies with multiple channels okay for integration; the more channels you have, the more helpful Sellbrite is. At the end of the day, it’s a time-saving tool. Sellbrite most helps companies that lose too much time going back and forth between channels, or that simply don’t want to deal with the nuisance.


Sellbrite has a pricing system so meticulously scalable, it’s the envy of all scalable pricing systems. There’s two different plans, Standard and Premium, and the payment for each changes depending on how many orders you receive per month. You can pay monthly or yearly, with yearly billing allowing for discounts of up to two months free.

Prices for the month-by-month plans (300 orders/month) start at:





However, the price starts going up even at 301 orders, increasing commensurately up to 25,000 orders per month, with personalized pricing beyond that.

Luckily, the site features a helpful (and kind of fun) scaling tool that tells you exactly how much your plan will cost for your order count, down to the exact number. Check it out to see how much you can expect to pay.

Sellbrite: Final Verdict

Really, the only way to justify the price is how much time it will save you by consolidating the management of all your channels and listings under one umbrella dashboard.

Think of it like this… at some point, the amount of time you spend going back-and-forth between your channels will end up costing you money. Add up all the hours it takes to manage each individual listing on different channels, calculate inventory totals across the board, collect data, update stock level listings and micromanage shipping. Those are hours that could otherwise be invested into separate areas of your company. So, the inefficient use of time is costing the sum total of whatever you earn per hour.

Then factor in the convenience. It’s such a headache to have to worry about updating each individual channel, not to mention the tedium of repeating the same tasks over and over. How much would you pay to not have to bother with that hassle?

These things aren’t necessarily an issue for every ecommerce company, but if the above description hits a little too close to home for you, Sellbrite might be a good answer.

Matt Ellis

Freelance Content Creator
Matt is a freelance online content creator, specializing in eCommerce, content marketing, and web design. For over a decade he’s been sharing his industry knowledge through ebooks, website copy, and blog articles, just like this one.
Matt is a freelance online content creator, specializing in eCommerce, content marketing, and web design. For over a decade he’s been sharing his industry knowledge through ebooks, website copy, and blog articles, just like this one.